Michelle Cruz
Social Media Assistant / Digital Communications
About Michelle Cruz
Michelle Cruz is a Social Media Assistant specializing in digital communications, short-form video editing, and content execution for executive leaders and mission-driven brands.
In her role, Michelle manages the day-to-day operations of social media platforms, supporting strategy through thoughtful content coordination, visual storytelling, and consistent brand representation. She translates complex ideas and long-form thought leadership into clear, engaging posts and video content designed for today’s digital audiences.
Michelle is an accomplished video editor with a strong eye for pacing, narrative flow, and visual coherence. She specializes in short-form video content optimized for social platforms, ensuring that clips are not only technically polished but emotionally resonant and aligned with brand voice. Her editing work enhances clarity, credibility, and engagement—helping content land with impact rather than noise.
Alongside her creative strengths, Michelle brings a structured, analytical approach to social media management. She supports content scheduling, audience engagement, and performance tracking, using platform insights and ongoing research to refine execution and strengthen reach over time.
Her background in customer service within the telecommunications sector sharpened her communication skills, attention to detail, and ability to manage high-volume interactions with professionalism and care. These strengths translate seamlessly into her work supporting public-facing digital brands.
Michelle is known for her reliability, discretion, and steady presence. She values authenticity, precision, and thoughtful communication, and she approaches social media not as broadcasting, but as relationship-building at scale.